Ocean Reef Club

In an ongoing effort to modernize and update all club amenities within this private coastal community, the Club leadership decided to update and expand their existing golf clubhouse with a goal to provide an amenity improvement with the most impact on their members. The purpose of this project was to design a clubhouse that, in all regards, would complement the golf course and provide newly discovered vistas of the existing golf course, which the current clubhouse did not offer. The new design was developed in conjunction with the golf course architect, allowing members to continue to use the golf course while the existing clubhouse was being expanded. In this scenario, members continued to use the existing golf course facilities while operations and services were uninterrupted, preventing member loss and allowing continued revenue.

The results speak for themselves. Higher initiation fees, the multiyear waitlist for entry, younger member interest and utilization, large demand for private functions in the new dining room, and much increased F&B sales have resulted from the improvements.